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It’s beginning to look a lot like Christmas.
Unfortunately, it’s not from the “candy canes and silver lanes aglow,” but more because every store has dug up a holiday pitch for whatever crap they’ll try to sell us this year.
Perhaps the most materialistically immersed holiday, Christmas is a time when wish lists are long and credit card statements are even longer.
It’s the first week of December and advertisers are at every corner reminding us that it’s not really a holiday unless you have the receipts to prove it.
Though Christmas is far from being the only holiday whose true purpose is drowned in gift wrap, it definitely takes the crown.
Every year it gets earlier. Marketing teams creep up on us right after Halloween when we’re busy turning our jack-o’-lanterns into Thanksgiving pumpkin pies.
They practically ignore the November feast but, of course, that’s only because no one exchanges gifts for Thanksgiving so who cares, right?
Gift shopping has become so out of control, we had to declare another day to deal with it all.
Black Friday: a holiday that celebrates shopping for a holiday.
Really, I shouldn’t even refer to it as a holiday.
It’s more of a day of remembrance for those who lost their money, sanity and sometimes even their lives in a modern day battle of the bank accounts.
Last year on Black Friday, a 34-year-old Wal-Mart employee was trampled to death by a mob of shoppers anxious to snatch up holiday deals.
Four shoppers, including a pregnant woman, were left injured as others frantically climbed on top of vending machines to avoid the stampede.
Remind you of Mufasa’s death in “The Lion King?” Yeah, me too.
What’s worse is the values that used to define holidays like Christmas have become completely lost.
A survey conducted for the National Retail Federation by BIGresearch found that 198 million people would shop on Black Friday and the following Saturday and Sunday, increasing from the 172 million from last year.
However, according to the Barna Research Group, attendance at Protestant Church services, which make up more than half of the Christian population, and the percent of American adults who identify themselves as Christian have both seen steady decline since 1993.
Spending time with family and getting in touch with the roots of religious holidays like Christmas and even secular celebrations like Valentine’s Day are far more meaningful than the Tickle Me Elmo you waited hours in line for.
While it’s exciting and enjoyable to exchange gifts with loved ones, it’s important to remember what takes priority.
During the break, be more conscious of the time spent with those you’re shopping for rather than in a department store. Despite the outrageous deals, don’t let big businesses determine what a holiday means to you.


View Original Publication Here


November 30, 2009 - Posted by | 1

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